Nicosia, Cyprus. Consultant Ahmad El Husseini said artificial intelligence, automation, and shifting client expectations are reshaping consulting and business decision-making. He described a profession facing growing pressure as value is redefined in real time.
Changing demands in consulting
El Husseini, a management and financial consultant with more than 35 years of experience, shared the view during an informal and reflective exchange. The discussion focused on how artificial intelligence, automation, and changing client expectations are influencing consulting and business decisions.
He said the shift is not only about new tools, but also about how value itself is being redefined in real time.
Client expectations and AI
Asked how consulting may evolve in the coming years, El Husseini said the profession is becoming more demanding for both clients and consultants. He said consulting will likely face tougher and more challenging client-consultant relationships in terms of needs, delivery, and satisfaction.
He also said expectations are increasingly shaped by artificial intelligence, particularly from the client side. According to the discussion, consulting is no longer based only on experience-driven advice, but is becoming tied to systems, data, and AI-supported execution.
Open questions about human judgment
The discussion indicated that clients are becoming better informed, faster in their expectations, and more demanding in terms of outcomes. It also raised the question of what part of consulting cannot be replaced by data or automation, and where human judgment continues to define value.
The conversation then turned to how artificial intelligence may influence decision-making inside companies.