London, United Kingdom. The Cyprus Film Commission organised a three-day roadshow in London last week to promote Cyprus as a filming destination to professionals from the United Kingdom’s audiovisual industry.
Events and target audiences
The first two events were addressed to British industry professionals, while the third was aimed exclusively at Cypriots living and working in the UK and was held at the Cypriot High Commission in London.
Focus on incentives programme
The roadshow focused on presenting Cyprus’ incentives programme to international producers. Chairman of the Cyprus Film Commission, Lefteris Eleftheriou, told Cyprus News Agency that the aim was to inform industry professionals about the incentives programme, with the goal of encouraging them to choose Cyprus for future productions. He said it is one of the most generous and fastest cash rebate payment schemes in the sector in Europe.
Presentation details
Eleftheriou, who coordinates and promotes Cyprus as an international destination for film and television productions, was the main speaker at all three events. He outlined the financial incentives available to foreign and domestic productions, addressed practical production-related issues and explained the criteria required for eligibility.
Industry response
Eleftheriou said interest from the British audiovisual sector exceeded expectations, adding that the response from professionals at all three events was very strong. He also said attendance at the event held at the High Commission was significantly higher than initially anticipated.
Programme background and current uptake
Cyprus’ incentives programme was established in 2017, though broader awareness developed later, particularly during the Covid-19 period. The programme has an annual budget of €25 million and currently supports more than seven international productions, with most participating companies British, alongside French and Scandinavian productions.
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