Nicosia, Cyprus. Eurobank closed 2025 and entered January 2026 citing awards, strategic moves, research insights and community actions as it positions for a new growth cycle in Cyprus while expanding its regional footprint.
International recognition
Over the last two months, the bank combined recognition for performance with initiatives across retail banking, pensions, sustainability, energy, tourism and social responsibility.
Eurobank was named Bank of the Year 2025 by The Banker, a Financial Times Group publication.
The bank said the distinction reflected strong financial performance, a growing presence in Cyprus and enhanced services for retail and SME clients, and highlighted continued investment in innovation and digital transformation.
Consumer rewards programme rollout
Eurobank introduced the €pistrofi Rewards Programme in Cyprus, upgrading the former Mple Rewards Scheme and describing the change as a new era for cardholder benefits.
The programme offers cashback on purchases locally and across Greece, with more than 8,500 participating businesses in Greece and over 800 in Cyprus.
Eurobank said €pistrofi is the largest card rewards network by participating merchants and provides immediate euro refunds on eligible transactions.
Pensions and institutional banking role
Eurobank assumed the role of Principal Employer in the multi-employer MAP Provident Fund, which it said reinforces its commitment to the Cypriot economy.
The bank said the move strengthens governance and investment processes, leveraging its wealth management and pension fund expertise to support service quality and long-term growth for members.
ESG and sustainability priorities
At the 4th Cyprus ESG Forum in Nicosia, Eurobank said ESG is a core strategic priority rather than a communications exercise.
It cited the integration of sustainability into operations, governance and decision-making, and highlighted the role of artificial intelligence in advancing sustainable development and economic resilience.
Which of Eurobank’s recent initiatives do you expect to have the biggest impact in Cyprus?