Larnaca, Cyprus. Local authorities in Larnaca and Paphos say tourism prospects for 2026 are positive, citing continuity, targeted upgrades and a stronger emphasis on quality and sustainability amid geopolitical and economic pressures.
Action plans and promotion
In Larnaca, officials said expectations remain upbeat after what they described as a strong year. Speaking to the Cyprus News Agency, Larnaca Regional Board of Tourism (Etap) president Dinos Lefkaritis said that after “a successful programme of actions in 2025”, work is under way to roll out a new action plan alongside ongoing initiatives.
Lefkaritis said the objective is to “upgrade the touristic Larnaca, promote it, enrich the tourist product and maintain and enhance our authenticity, which is an element that characterises the board”.
Accessibility, greenery and clusters
Lefkaritis said the focus will also include practical improvements, stating that “we will focus in the new year on issues of improving accessibility to tourist areas as well as on enhancing greenery and creating tourist clusters”, citing the cluster of the nine beekeeping villages in mountainous Larnaca.
Beach erosion and infrastructure issues
Etap will also address beach erosion affecting several parts of the city, including Oroklini, Lefkaritis said.
He added that the board will focus on “solving the problems that directly or indirectly affect the touristic Larnaca”, including delays to road and infrastructure projects, visual pollution, issues involving the department of antiquities and tourists’ access to public transport.
Cooperation with local authorities
Lefkaritis said cooperation with local authorities remains central.
What changes would you most like to see to improve the visitor experience in Larnaca and Paphos?