Nicosia, Cyprus. Love & Peace Icetea has launched in Cyprus, offering lightly sparkling iced tea in 0.33-litre glass bottles while supporting charitable causes for children with serious illnesses.
Product and availability
The drink is currently available in Peach Sugar Free and Lemon flavours. It has begun appearing at selected venues across the island, including beach bars, restaurants and brunch locations such as Ammos Beach Bar and Amano Kitchen Bar.
Love & Peace Icetea combines lifestyle branding with a social mission and positions itself between a soft drink and a lifestyle beverage.
Launch plans
Entrepreneur David Blabolil said the brand was created to combine refreshment with a broader purpose.
“At the times we are living in, a little love and peace is what we need,” he said. “We are not a global giant with huge marketing budgets, but we believe we have a strong story and something real to share.”
Blabolil said the company was still building partnerships in a competitive market dominated by global brands. He said the brand was already present in Cyprus and expanding gradually, with some partners using Instagram to promote it organically.
Charitable contribution
Every bottle sold will support a cause in Cyprus, with a focus on children facing serious illness.
The brand is working with the One Dream One Wish association, which has operated since 1997 and supports children with cancer, leukaemia and related conditions.