Nicosia, Cyprus. OPAP Cyprus has begun operating under the Allwyn brand, marking what the company described as a new phase in its development and growth. The change follows an announcement released on Monday.
Strategic shift and customer focus
The company said the rebranding represents a strategic shift in identity, placing the upgrade of the customer entertainment experience at the centre of its priorities.
Alignment with international parent group
The transition to Allwyn follows an announcement made in December 2025 that OPAP Cyprus would align more closely with its international parent group by adopting its global commercial name.
Redesign plan and store rebranding timeline
OPAP Cyprus said an integrated redesign plan is being implemented, focusing on improved offerings and an overall upgrade of the retail store network. The company said the rebranding of physical stores will take place gradually throughout 2026.
Targeting evolving customer expectations
The company said adopting the modern and international Allwyn identity is intended to support its broader evolution and strengthen its connection with customers. It said particular emphasis is being placed on younger generations as expectations and habits continue to evolve.
Games and heritage to remain unchanged
OPAP Cyprus said that while the commercial name is changing, its DNA and heritage remain unchanged. The company said the names and identities of games including Tzoker, Lotto and Kino will remain the same and continue to operate as before.
How do you think the Allwyn rebranding will affect your experience with OPAP Cyprus stores and services?