Paphos, Cyprus. The Paphos regional tourism board (Etap) has launched a new promotional video for Polis Chrysochous as part of efforts to strengthen domestic tourism and support local communities and businesses. The initiative includes a targeted campaign focused on the Cypriot market.
Campaign focus
According to an announcement, the new material highlights the natural beauty, authenticity and distinct identity of the wider Polis Chrysochous area. It places emphasis on beaches, landscapes, villages, gastronomy, culture and visitor experiences available throughout the year.
Domestic market promotion
Through the video, the board has also launched a targeted promotional campaign using digital media, social networks and other promotional actions to encourage more domestic visitors to discover the district. The campaign focuses in particular on areas that combine a rich natural environment with authentic experiences, while also offering potential for short breaks, family trips and thematic visits.
Wider tourism strategy
The initiative forms part of the Paphos board’s broader strategy for balanced tourism development across the district, shifting attention beyond traditional tourist centres toward communities and areas that can benefit from more sustained visitor activity.
Support for local businesses
In this context, the board said the promotion of Polis Chrysochous is aimed not only at attracting visitors but also at supporting local businesses, strengthening the region’s visibility and encouraging tourism activity throughout the year.
Call for cooperation
The board also called on tourism professionals, hoteliers and local stakeholders to support the effort by using and sharing the promotional material through their own communication channels. It said that collective promotion, cooperation and the targeted presentation of each region’s special characteristics can contribute to further strengthening Paphos as a quality, authentic and multidimensional destination.