Nicosia, Cyprus. Top App Games said its PvP strategy game LUDUS recorded a 74.6% year-over-year revenue increase and confirmed the game’s launch in Vietnam to expand in Southeast Asia.
Growth milestones and performance
Top App Games said LUDUS, released in December 2023, had been growing consistently and reached about $3 million in monthly revenue by March 2025. By December 2025, the game had surpassed 8 million installs worldwide, the company said.
Drivers of annual growth
The company attributed the year-over-year increase to scaling user acquisition, diversifying traffic sources, and adopting rewarded channels.
Key indicators from 2024 to 2025
Top App Games reported a 15% increase in 30-day ARPPU and a 41% rise in average DAU. It also said rewarded traffic increased from 0% to 25% of total user acquisition spend.
Vietnam launch and Southeast Asia expansion
Top App Games said the Vietnam launch is expected to strengthen LUDUS’s presence in Southeast Asia and support additional growth opportunities for the project.
Executive comments
“We are constantly working to make LUDUS more engaging through regular updates, in-game events, collaborations, partnerships, and live activities. We never stand still. As the revenue figures show, our efforts are paying off,” said Vladimir Markov, CEO of Top App Games.
“LUDUS’s results demonstrate a scalable business strategy and confirm it. Its growth positions the project well for expansion into new markets, like Southeast Asia,” said Vladimir Nikolsky, CEO of Utmost Games and investor.
Company background
Top App Games Ltd., based in Cyprus, specialises in mobile game development and publishing, focusing on strategic games such as Ludus: Merge Arena. Founded in 2024, the company combines real-time PvP dynamics with card-based RPG elements and said the success of LUDUS has inspired it to pursue more ambitious projects and expand its presence on global platforms.
What do you think the Vietnam launch could mean for LUDUS’s growth in Southeast Asia?