Nicosia, Cyprus. Research and travel industry data indicate British women are increasingly shaping holiday choices and spending patterns in Cyprus, with growing demand for experiences beyond traditional tourist offerings. The shift is reflected in higher spending by female British visitors and an emphasis on culture, food, wellbeing and local connection.
British women’s role in travel decisions
Recent research cited in the report said 82 per cent of all travel decisions are made by women, and that by 2028 women will control 75 per cent of discretionary spending.
In Cyprus, the report said female British holidaymakers are now spending an average of £793 per trip, up more than 25 per cent in a year. It added that women increasingly influence where holiday budgets are directed.
Spending priorities and demand for experiences
The report said research across the travel industry shows female travellers are more likely to prioritise experiences, including culture, food, wellbeing and connection.
It described a shift away from a focus on conventional tourist sites and toward activities and settings that provide deeper engagement with a destination.
Cyprus tourism image and changing travel trends
For decades, the report said Cyprus promoted itself through images of couples on beaches, visiting Aphrodite’s Rock and watching sunsets, positioning the island as a destination for honeymoons.
It said the industry is now moving toward slower and more meaningful experiences, including longer stays and deeper engagement, and that women are increasingly driving this change.
What kinds of experiences would you look for in Cyprus beyond the main tourist sites?