Freedom24 explores potential Geneva presence

Geneva, Switzerland. Financial technology and stockbrokerage company Freedom24 is exploring the possibility of establishing a presence in Geneva, describing Switzerland as a market of long-term strategic interest.

The company said its assessment will consider opportunities in wealth management, digital financial infrastructure, responsible artificial intelligence and data governance.

Market assessment

Freedom24 said it will examine areas where Switzerland’s established expertise overlaps with capabilities it has developed, including potential business models combining Swiss wealth management’s relationship-driven approach with proprietary technology from the wider Freedom Group.

The company is a division of Freedom Holding Corp and provides investment and financial technology services to European clients.

Technology and engagement

Freedom24’s European infrastructure includes Tradernet, its proprietary investment platform, and Neo Compliance, an AI-powered framework for compliance and risk-management processes.

The company said its experience with these technologies will inform its assessment of the Swiss market and help determine the role a future Geneva operation could play in its wider European development.

It also plans to deepen engagement with Switzerland’s financial, technology and research communities while evaluating the market and developing longer-term plans.

Long-term approach

“Switzerland has long set the benchmark for wealth management, institutional discipline and client trust,” said Evgenii Tiapkin, CEO of Freedom24.

“Geneva is a natural place for us to explore how these strengths can be combined with our technology and European operating experience,” he said.

Tiapkin added that the company would approach the market with a long-term perspective, in dialogue with local stakeholders and in accordance with the Swiss regulatory framework.