Temu partners with CITEA to support Cypriot technology firms

Nicosia, Cyprus. Global e-commerce platform Temu has partnered with the Cyprus Information Technology Enterprises Association (CITEA) to create opportunities for Cypriot technology companies to expand through digital channels and reach international markets.

The partnership will focus on digital entrepreneurship, business development and the international growth of local firms.

Partnership focus

Under the agreement, Temu will work with CITEA through its programmes, events and network of member companies.

CITEA, which represents Cyprus’ ICT sector, will support engagement between its members and Temu, highlighting opportunities for companies to use digital platforms, enter new markets and strengthen their international competitiveness.

Existing presence

The collaboration builds on Temu’s existing presence in Cyprus. The company introduced its Local Seller Programme in 2025, offering eligible local businesses digital commerce opportunities and the possibility of reaching customers across Europe.

For CITEA, the agreement is part of its wider effort to support the growth and internationalisation of Cyprus’ technology ecosystem by connecting local companies with global platforms.

Association statement

CITEA president George Malekkos said the partnership could create new opportunities for the association’s members and the wider technology sector.

“Partnering with a global leader in e-commerce like Temu creates meaningful opportunities for our members and the wider ICT business community,” Malekkos said.

“At CITEA, we are committed to helping Cypriot technology companies expand their reach, embrace new digital opportunities, and compete internationally,” he added.

He said the collaboration would give members greater visibility and access to European markets while reinforcing Cyprus’ position as an innovative and outward-looking technology hub.

Local engagement

Temu is expected to participate in local initiatives bringing the platform into direct contact with Cypriot entrepreneurs and companies. The partnership aims to encourage collaboration and support local entrepreneurship.