Nicosia, Cyprus. Consumers could save up to €66.91 on a basket of everyday household goods by selecting cheaper alternatives within the same supermarket, according to consumer protection service research released on Monday. The survey found potential savings ranging from 26.56 to 35.95 per cent.
Survey findings
The research compared prices for 60 basic household products at four large supermarkets. It examined whether shoppers could lower the cost of a typical basket by choosing different products in the same categories while maintaining the quantity and type of essential goods purchased.
At one supermarket, the cheapest basket cost €171.05, compared with €232.55 for the most expensive basket, a difference of €61.50.
In another supermarket, the price gap was €65.60. The largest difference recorded was €66.91, between a basket costing €187.62 and one costing €254.53.
The smallest difference was €43.49, with the cheapest basket priced at €163.74 and the most expensive at €207.23.
Potential monthly savings
The service said households making comparable weekly purchases could save approximately €174 to €268 per month by consistently selecting lower-priced products.
It said reducing shopping costs does not necessarily mean purchasing fewer goods or removing essential items from the basket.
“In many cases, private label products or other more economical options in the same category can be reliable alternatives,” the service said.
The service encouraged consumers to compare prices before shopping, describing market research as an essential savings tool as the cost of living continues to affect household budgets.
