Nicosia, Cyprus. Eurobank announced the launch of its upgraded €pistrofi rewards programme, reshaping cardholder benefits in Cyprus and Greece. The bank said the updated programme is part of a broader enhancement of its customer offering.
Rebranding and expansion
Eurobank said its former Blue card rewards programme has been renamed and enhanced under the €pistrofi brand, offering expanded benefits and a new banking experience to Eurobank cardholders. The programme represents the extension of the Eurobank Group’s €pistrofi programme to Cyprus, building on a model already established in the Greek market.
Cash-back structure and earning rules
Eurobank described the programme as pioneering, as it returns cash instead of points, rewarding every eligible transaction with euro-based €pistrofi. The bank said €pistrofi is earned on purchases made in both Cyprus and Greece, whether in physical stores or online, at participating merchants.
Unified balance and cross-border redemption
Eurobank said the approach offers a single and unified rewards experience across borders, enhancing simplicity and transparency for customers. The accumulated €pistrofi amount is pooled into one available balance, which can be redeemed in either country. The bank said this structure provides flexibility for customers and enhances the value of every transaction.
Participating merchants in Cyprus
In Cyprus, Eurobank said the programme includes more than 800 participating points of sale nationwide. The network covers retail, dining, services, travel and tourism, addressing a wide range of everyday and lifestyle needs.
How do you plan to use the €pistrofi rewards balance across Cyprus and Greece?
