Athens, Greece. Eurobank this week presented its new Banking Forward strategy in Athens, outlining a €1 billion technology investment programme and a broad digital banking transformation focused on artificial intelligence, mobile banking and redesigned customer journeys for retail and business clients.
The strategy includes the largest technology investment programme in the bank’s history, with approximately €1 billion allocated for 2025 to 2028 to strengthen infrastructure, cloud technologies, data capabilities, AI and new digital services.
Strategy presentation in Athens
The event took place on June 29 at the Eurobank Campus Conference Centre in Nea Ionia in the presence of chairman George P. Zanias and deputy chief executives Constantinos Vassiliou, Iakovos Giannaklis and Stavros Ioannou.
The programme presented how the bank is using technology, data, AI and a modern digital architecture to create a more personalised, simpler and more efficient banking experience.
Technology investment programme
At the centre of the strategy is an investment plan intended to support the bank’s digital transformation over the 2025 to 2028 period. The funding is earmarked for infrastructure, cloud technologies, data capabilities, AI and new digital services.
Expanded Mastercard partnership
The event also included the announcement of an expanded strategic partnership with Mastercard. Under the partnership, Eurobank Mastercard cardholders will have privileged access to music, cinema, sport and entertainment experiences through Mastercard’s Priceless platform, alongside access to its worldwide acceptance network, advanced security solutions and modern payment technologies.
Eurobank Chief Retail Growth Officer Yiannis Serafeimidis and Mastercard country manager for Greece, Cyprus and Malta Panagiotis Polydoros presented the expanded partnership between the two organisations.
They said the collaboration now extends beyond payments into a wider ecosystem of services and experiences, with Eurobank Mobile App users gaining privileged access to high-demand music events and selected experiences across music, cinema, sport and entertainment through the Mastercard Priceless platform.
Speakers and digital banking trends
Eurobank Group Chief Digital Officer Constantinos Paikos coordinated the event and presented the strategic direction behind Banking Forward and the trends shaping the future banking experience.
International banking developments were examined by Accenture Song Global Banking and Capital Markets Lead Rodrigo Alvarez, while Accenture Financial Services Managing Director and Innovation Lead Nikos Gatidis discussed changing customer expectations and the characteristics defining today’s digital banking environment.
Digital ecosystem focus
Senior Eurobank executives also outlined different elements of the bank’s digital ecosystem, including technology infrastructure, cyber security, generative AI, digital customer journeys and business banking services.
