Famagusta, Cyprus. Famagusta is stepping up efforts to strengthen its position in key overseas tourism markets, with a major online campaign for 2026 already under way. The initiative aims to boost the region’s image and competitiveness, increase tourist arrivals and help extend the season beyond the traditional summer months.
Campaign details
According to a statement from the Famagusta regional tourism board, Etap, the initiative is one of the largest and most organised digital promotion efforts ever carried out for the free district of Famagusta.
It is being implemented for the third consecutive year by the Famagusta Hoteliers Association, in close cooperation with Etap Famagusta, the Deputy Ministry of Tourism, the municipalities of Ayia Napa and Paralimni-Deryneia, the Bank of Cyprus, as well as tourism professionals and businesses in the region.
Target markets
Etap said the coordinated campaign focuses on strengthening the international recognition of Famagusta as a modern, multidimensional and authentic tourist destination that offers high-quality experiences throughout the year.
The campaign uses digital marketing tools and targeted online advertising, with emphasis on markets including the United Kingdom, Poland, Germany, Austria, Switzerland and Sweden. Countries in the wider Eastern Mediterranean region are also being covered.
Promotion strategy
The campaign includes promotion through international social media platforms, digital media, search engines and specialised tourism websites.
It also involves the production of audiovisual material, the creation of thematic content and actions promoting experiences that highlight the region’s tourism product, particularly in Protaras, Ayia Napa and the wider Famagusta hinterland.
Regional advantages
Particular emphasis is being placed on the district’s comparative advantages, including its award-winning beaches, modern tourism infrastructure, authentic Cypriot hospitality and gastronomy.
