Nicosia, Cyprus. Melbourne-born human-centred AI company HUMRN is moving from early validation into its next phase, with co-founder and chief executive David May outlining why it is relocating its corporate base and why Cyprus is central to that decision.
Company focus and purpose
Speaking to the Cyprus Mail, May said HUMRN is designed to help people function sustainably in environments where pressure is constant rather than occasional. He described the platform as intended to help people “live better, more fulfilled, less stressful lives – closer to their potential more often,” by intervening earlier rather than reacting to failure.
Early signals before performance or health declines
May said many systems assume people can absorb demand indefinitely, and that support often appears only once something breaks, when performance drops, people struggle, or health declines. He said HUMRN is designed to sit before that point by giving people clearer insight into how they are tracking so they can adjust before strain turns into damage.
Human-centred technology and data handling
May said the issue is not a lack of effort or motivation but “the absence of early, practical signals in high-pressure environments.” He added that this shapes how HUMRN defines human-centred technology as a constraint, with the primary beneficiary intended to be the person rather than the system.
May said the company is not focused on selling or harvesting people’s data and that it does not see it, adding that individual-level data remains on the user’s device by design. He said this limits certain commercial shortcuts while creating a system people trust rather than tolerate, with “insight” flowing back to the person.
What do you think companies should prioritise when developing human-centred AI tools in high-pressure environments?
