Limassol, Cyprus. The Limassol regional tourism board, Etap Limassol, held a working meeting with hotel directors, local hoteliers and municipal officials to reinforce the city’s tourism strategy. Participants discussed coordination and shared planning to support Limassol as a competitive destination.
Stakeholders agree on continued dialogue and joint actions
Etap Limassol met on Wednesday with a number of hotel directors, Limassol hoteliers association president Christos Tsanos, and Limassol mayor Yannis Armeftis. The meeting focused on closer coordination among stakeholders and shared strategic planning.
According to an announcement from the board, participants agreed to continue regular structured dialogue and to jointly promote specific tourism actions aimed at strengthening the local tourism product. Discussions covered challenges and opportunities in the tourism sector, with emphasis on stronger intersectoral cooperation across tourism bodies.
Focus on service standards, branding and new markets
Participants exchanged views and proposals on improving the tourism experience in Limassol, upgrading service quality standards, and shaping a common destination branding strategy for the city.
Special focus was given to targeted initiatives for new tourism markets, alongside efforts to extend the tourist season and reduce dependence on peak months.
Thematic tourism and digital promotion
The meeting highlighted the promotion of thematic tourism segments, including cultural tourism, wine and gastronomy tourism, sports tourism, and conference tourism, as key growth drivers for Limassol.
Stakeholders also discussed the use of modern promotional tools and digital channels to strengthen the international visibility of Limassol and improve destination competitiveness.
Municipal initiatives on public spaces and events
Within the same framework, the Limassol mayor presented municipal initiatives aimed at enhancing tourism, including upgrading and continuous improvement of the coastal front and public spaces to improve accessibility and visitor experience.
He also referred to the organisation and support of major cultural and thematic events as part of efforts to boost the city’s attractiveness.
Which of the proposed measures do you think would most improve the visitor experience in Limassol?
