Nicosia, Cyprus. The Nicosia Tourism Board on Tuesday released a roundup of recent promotional activities, outlining campaigns, collaborations and European projects aimed at strengthening the capital’s tourism profile. The board said the past weeks were marked by seasonal Easter campaigns and international digital collaborations designed to expand the city’s visibility abroad.
Easter-focused promotion
During Holy Week, the organisation partnered with local travel creator @teacher_intravels to document religious traditions and community participation in the capital. The initiative focused on Holy Friday in the historic centre, capturing candlelit processions, hymns and long-standing rituals involving local communities. The material produced included video clips and photographs shared online to present the cultural and spiritual character of Easter in Nicosia to international audiences.
International creator visit
In early May, the board hosted Dutch travel influencer Lauren Carey, known as @girlgoneabroad, as part of its outreach to international creators. The visit generated digital content showcasing the city’s cultural heritage, urban life and visitor experience, including museums, cafés, guided tours and leisure options. The board said the collaboration helped promote Nicosia as a city break destination, with material shared through social media channels to reach a wider audience.
Free guided tours in 2026
The organisation also confirmed the return of free guided tours across Nicosia for all of 2026, covering themes such as architecture, museums and the walled city. The tours will be offered in English and Greek depending on the day and will be open to residents and visitors.
