Paphos, Cyprus. The Paphos Regional Tourism Board (Etap) on Monday outlined its plans for 2026, focusing on upgrading tourism and supporting sustainable development in the district.
2026 priorities and air connectivity
Speaking to the Cyprus News Agency (CNA), executive manager Nasos Hadjigeorgiou said Etap’s planning for 2026 is built around a set of clearly defined priorities, with particular emphasis on air connectivity.
He said the approach centres on diversifying air connectivity and stabilising flights throughout the year, alongside further development of thematic tourism markets.
Thematic tourism markets and reducing seasonality
Hadjigeorgiou said targeted markets include sports tourism, wedding tourism, wellness tourism, agrotourism and the 55+ segment, describing them as key tools for reducing seasonality and broadening demand.
Upgrading visitor experiences and accessibility
Etap is also focusing on upgrading experiences offered to visitors, including enhancing eco-trails, walking tourism and interactive activities.
The board plans to support existing events and attract new sports and cultural initiatives aimed at strengthening Paphos’ year-round appeal.
Hadjigeorgiou also referred to the digital upgrade of the destination and its experiences, alongside efforts to improve accessibility for people with disabilities.
Evaluation and rural tourism focus
Etap is evaluating the current tourism landscape to plan targeted actions for the 2026–2028 period.
Hadjigeorgiou said strengthening tourism in rural areas, with particular emphasis on the Polis Chrysochous region, is also a priority.
Promotion and current flight connections
Within this framework, Hadjigeorgiou said Paphos is being promoted as a quality and smart destination within Cyprus and internationally, with these priorities reflected in Etap’s annual action plan for 2026.
On air connectivity, he said Paphos currently has a very satisfactory network of year-round connections.
Which of Etap’s 2026 priorities do you think will have the biggest impact on year-round tourism in Paphos?
