Brussels, Belgium. European financial technology provider payabl. has launched Click to Pay with Visa, a new online card payment experience aimed at helping merchants improve checkout performance and reduce fraud.
Token-based checkout and customer experience
The solution is designed to reduce checkout friction and improve authorisation rates, while delivering a faster and more secure payment journey for customers. It replaces manual card number entry with a token-based checkout system, allowing users to complete transactions without repeatedly entering their card details.
Once a card is enrolled, customers can complete purchases in just a few clicks, mirroring the ease of contactless payments used in physical stores. The approach maintains strong security standards through network tokenisation, while simplifying the overall checkout process.
Authorisation rates, fraud reduction and mobile checkout
According to Visa, the solution can deliver up to an 11 per cent increase in authorisation rates compared with traditional manual entry methods. It also contributes to significant fraud reduction, enhancing protection for both merchants and customers.
Faster checkout speeds are expected to reduce cart abandonment rates, particularly on mobile devices where typing card details remains a key barrier.
Company comment
“With online checkout, every extra step costs conversion,” said payabl. Chief Product Officer Breno Oliveira. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase,” he said.
How important is a faster, token-based checkout experience when you shop online?
