Paris, France. Zubr Capital portfolio company Zing Coach has partnered with Paris Saint-Germain (PSG) in a deal running until 2027 to provide AI-powered, player-inspired fitness experiences to PSG supporters.
Partnership and app features
Under the partnership, PSG fans will gain access to adaptive training programmes through the Zing Coach app, modelled on routines used by players from both the women’s and men’s teams, according to a statement from the growth equity firm.
Fans will be able to track progress, receive exclusive guidance inspired by the club’s elite coaching staff, compete on global leaderboards, and unlock rewards including VIP match experiences and signed memorabilia.
Zing Coach’s proprietary AI technology will tailor elements of the experience, including workout planning and real-time motivational support.
Context: global inactivity and audience reach
The launch comes as around one-third of the global population does not meet recommended physical activity levels, despite football attracting more than five billion viewers worldwide.
The partners said they aim to narrow the gap between watching elite sport and actively participating in it by combining personalised technology with elite-level training inspiration.
PSG, which the statement said has more than 500 million fans worldwide and over 230 million social media followers, will provide a platform to scale Zing Coach’s ambition of making high-quality fitness guidance more widely accessible.
Executive comments
Anton Marchanka, CEO at Zing Coach, said partnering with Paris Saint-Germain, “the most decorated club in the history of French football”, offers access to a vast global fanbase of potential users.
He said the collaboration creates “a unique opportunity to connect with their club and explore daily workouts shaped around those of their favorite stars”.
Marchanka added that the aim is to motivate millions “to take the first step in their physical health journey” and build habits that improve health and quality of life.
Would you use a club-linked fitness app to follow training routines inspired by your favorite players?
