CSTI launches Beachfluencer campaign to promote cleaner Cyprus beaches

Nicosia, Cyprus. The Cyprus Sustainable Tourism Initiative (CSTI) has launched its Beachfluencer campaign, encouraging residents and tourists to help keep the island’s beaches clean and share their efforts on social media.

The NGO said the initiative aims to preserve Cyprus’ beaches, protect their natural beauty and promote sustainable tourism.

Campaign participation

The campaign is open to all participants and does not require a large social media following or a verified account, CSTI said.

Beachgoers are encouraged to collect a few pieces of litter before leaving the beach, such as plastic bottles, cigarette butts or food wrappers. They can photograph their clean-up efforts and share them using the @beachfluencer tag and the hashtag #beachfluencer.

Environmental and tourism concerns

CSTI chairman Philippos Drousiotis said protecting beaches involves more than removing litter, describing it as a way to protect Cyprus’ natural heritage, support the tourism industry and demonstrate the values of the destination.

He said small actions by thousands of people could produce significant results, while individual items such as bottles, plastic bags and cigarettes may remain on beaches for decades.

Drousiotis said plastic pollution continues to threaten marine life, wildlife and the natural beauty of Cyprus, adding that sustainable tourism has become an expectation rather than a trend.