ERB Cyprialife holds second annual Sales Force Training Day in Lefkara

Lefkara, Cyprus. ERB Cyprialife held its second annual Sales Force Training Day on September 11 at the Lefkara multipurpose conference centre, bringing together more than 420 insurance advisers and administrative staff. Under the message “Believe – Dare – Succeed”, the event focused on continuous training and the company’s culture of excellence.

Group cooperation

Opening the event, Takis Phidia, chief executive officer of ERB Cyprus Insurance Holdings, congratulated the Sales Network on its strong production performance so far. He described insurance as an act of foresight, responsibility and protection in a time of uncertainty.

Phidia said membership of the wider Eurobank Group, which he described as the country’s leading financial organisation, gave the company and its network an opportunity to turn the group’s strength into value for customers, prospects for the network, and progress and growth for its companies.

Eurobank Ltd chief executive Michalis Louis said developing the group’s insurance business was a strategic priority and an important pillar of its operations. He highlighted the opportunities that closer cooperation between its banking and insurance businesses could create for customers and the group’s overall development.

Performance and plans

ERB Cyprialife general manager Andreani Callimachou thanked the Sales Network and administrative staff. She said the company had ranked first in new recurring life insurance premium production for 12 consecutive years.

Callimachou presented the company’s figures and business strategy, discussed upcoming challenges and ways to address them, and outlined its major growth target for the end of the year.

Sales director Giorgos Gogou discussed the role and responsibilities of professional insurance advisers and presented key productivity indicators.