Colour analysis helps clients identify shades that suit their features

Nicosia, Cyprus. Colour analysis is being used as a personal styling tool to help clients identify shades that complement their natural features, body shape and individual style.

Thekla Ioakim, who works in styling and image consultancy, said her approach focuses on fashion, confidence and self-image.

Personal approach to style

Finding clothing that matches personal style, body type and confidence can be difficult, particularly when available options do not cater to different body types and preferences.

Ioakim’s work seeks to move beyond fast-changing trends and social media aesthetics by helping clients understand what works for them through colour, body shape and personal style.

Training and colour analysis

Ioakim studied Fashion Media and Promotion in the United Kingdom before completing a Personal Styling Diploma at the London College of Style.

Colour analysis is central to her approach. The process identifies the seasonal colour palette that best suits a person, with palettes generally divided into Spring, Summer, Autumn and Winter according to undertones, contrast and colour intensity.

“People often buy clothes because they like them on someone else or because they are trending,” Ioakim said. “But not every colour works for every person. The right colours can brighten your face, make your skin glow, and even make you appear more refreshed and youthful. The wrong colours can do the opposite.”

How sessions work

During a colour analysis session, clients are draped with different shades to identify colours that best harmonise with their skin tone, eye colour and hair colour.

The process can also challenge assumptions about familiar wardrobe choices. Classic black and white, for example, may not be the shades that best enhance every individual’s natural features.