Cypriot Skroutz summer sales orders rise 62 per cent

Nicosia, Cyprus. Cypriot consumers placed 62 per cent more orders through Skroutz during this year’s summer sales than in the corresponding period last year, while turnover rose by 58 per cent, according to the Greek marketplace.

The sales period ran from July 13 to August 31 and covered purchases of discounted products.

Consumer spending

The average order value was €101, broadly unchanged from the previous year. The average total amount spent by each consumer during the sales period increased by 4 per cent to €151.

Shopping activity was strongest towards the end of the sales period, with Friday, August 28, and Monday, August 31 recording the highest levels of purchasing activity.

Orders by district

Limassol accounted for 35 per cent of orders, followed by Nicosia with 34 per cent, Larnaca with 17 per cent, Paphos with 9.5 per cent and Famagusta with 4 per cent.

Product categories and discounts

Cypriot consumers spent the most on technology, fashion, and health and beauty products.

Fashion represented 25 per cent of discounted purchases, followed by household appliances at 20 per cent and technology at 16 per cent.

The largest year-on-year increases in sales of discounted products were recorded in the Auto-Moto category, up 126 per cent, followed by books, up 115 per cent, and household appliances, up 102 per cent.

The average discount across products was about 11 per cent. Fashion had the highest average discount at 16 per cent, followed by Skroutz for Business at 13 per cent and children’s and baby products at 12 per cent.