Invest Cyprus promotes island as regional business hub at London briefing

London, United Kingdom. Invest Cyprus promoted Cyprus as a stable European base for regional growth during a briefing on Tuesday, highlighting the island’s potential as a hub for international business, financial services and wealth management.

The investment promotion agency partnered with FT Locations for the event, where it outlined Cyprus’ position as a platform for European and regional expansion.

Focus on stability and talent

Invest Cyprus said international companies were increasingly considering factors beyond cost when selecting locations for new or expanded operations, including stability, regulatory credibility, access to talent and connectivity.

Opening the discussion, Invest Cyprus chairman Evgenios Evgeniou said this shift supported Cyprus’ advantages.

“Our ambition is to compete beyond cost. On the combination of stability, access to talent and trust,” Evgeniou said.

Regional business base

The agency cited Cyprus’ EU and eurozone membership, common-law legal tradition, international workforce and geographical position between Europe, the Middle East, North Africa and Asia.

Invest Cyprus said that as financial services become more technology-driven and sophisticated, Cyprus could compete on stability, talent and trust, enabling international companies to establish operations on the island and serve markets beyond Cyprus.

The London discussion formed part of the agency’s wider effort to position Cyprus not only as an investment destination, but also as a platform for European and regional growth.