Cyprus ranks 20th in EU for paid streaming subscriptions

Nicosia, Cyprus. Cyprus recorded one of the lowest shares of internet users paying for film, series or sports streaming services in the European Union in 2025, according to Eurostat data. Some 26.97 per cent of internet users in Cyprus paid for such a subscription, compared with the EU average of 32.68 per cent.

Cyprus ranking

Cyprus ranked 20th among the 27 EU member states. Estonia, Portugal, Croatia, Romania, Hungary, Italy, Lithuania, Latvia, Slovenia and Bulgaria recorded lower rates.

Greece recorded a rate of 40.18 per cent, while Malta stood at 33.07 per cent.

EU subscription patterns

Across the EU, 32.7 per cent of internet users had a paid subscription for films, series or sports in 2025, making it the most popular of four types of digital subscription covered by Eurostat.

Music streaming was the second most common service, with 23.0 per cent of internet users paying for a subscription. Paid subscriptions to online news sites, newspapers or magazines stood at 7.2 per cent, while gaming streaming services accounted for 6.1 per cent.

Highest and lowest rates

Ireland recorded the highest share of internet users paying for film, series or sports streaming services, at 63.94 per cent. Denmark followed with 61.11 per cent and the Netherlands with 59.23 per cent.

Bulgaria recorded the lowest rate, at 9.26 per cent. Slovenia followed at 13.69 per cent, while Latvia and Lithuania recorded rates of 16.65 per cent and 17.42 per cent respectively.